The Art of Boat Names: Inspiring Ideas for Names and Designs

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Shouldn’t your boat’s name look as distinctive as your boat? A well-chosen and well-designed name on a transom or topsides is the finishing touch and creates the ultimate first impression for any boat. Your boat’s name is the single most highly visible clue to your nautical interests and sensibilities. Whether the name is whimsical (Y-Knot), classical (Terpsichore), irreverent (Aquaholic), mythical (Valkyrie), sly (For Sail), romantic … More >>

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Getting it Right in Print: Digital Prepress for Graphic Designers

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With this much-needed new book, designers learn precisely what they must do to prepare their brochures, posters, books, magazines, and other materials for trouble-free, high-quality printing. Addressing the single greatest challenge facing the professional designer today-calibrating images and layouts to match press specifications-the shows how to use common digital-layout and image-management programs to their best advantage. Delays and additional costs previously … More >>

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Implementing Quality Management in the Graphic Arts

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This book describes what TQM is and why quality is not just “What the customer will accept.” Printers who have embraced the tenets of quality management have seen employee morale improve, productivity increase, and sales soar!… More >>

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