Typography: Formation +Transformation

Product Description
Typographic design begins with a set of information and a concept. The designer, facing a blank sheet of paper or a computer screen, is anxious about the first step to take in developing a design. The elements of typography are an obvious starting point, but often do not get the attention they deserve. A thorough understanding of how letters, words, lines, paragraphs and columns are formed, what makes them unique as design elements, and how they express character an… More >>

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Display Copy Only: A Book of Intro Work

Product Description
Intro is part of the new wave of innovative design and digital media companies. The team’s eclectic mix of skills – embracing print, web and moving-image design – places it at the centre of contemporary communication design. The company’s approach is “aesthetics first”, and it produces provocative and iconoclastic work. The work from Intro’s portfolio represented in this book reflects the company’s diverse client list, from Deutsche Bank to Depeche Mode. It is perha… More >>

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Basic Typography: A Design Manual

Product Description
For designers, non-designers, and desktop publishers. Fine typography is timeless; typesetting technology may change, but there is only so much a good computer program can do. Using type creatively has more to do with aesthetics and common sense than it does with how the type is set, who sets it, or how much it costs. For guidance we can no longer look to the professional typographer for help; we are now the typographers.

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