Graphic Artists Guild Handbook : Pricing & Ethical Guidelines

Product Description
First published in 1973, the Graphic Artists Guild Handbook has become the essential source for fair prices and practice. Assembled by the national organization for graphic artists, this 10th edition contains the latest information on business, pricing and ethical standards for nearly every discipline in the visual communications industry, from advertising to publishing to corporate markets…. More >>

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Typography: Macro and Microaesthetics

Product Description
Typography – that is, typography the reader can comprehend and understand – is based on certain fundamental principles. As long as letters, words, and sentences are used to transmit information, these same principles will remain valid – even in electronic media. Part one of this publication discusses the typographic elements; the microaesthetic qualities of letters, numbers, and punctuation marks, lines, and geometric elements and their diverse applications. Part tw… More >>

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Desktop Publishing Schools

Desktop Publishing Schools prepare students to apply technical knowledge and skills to the layout and design of graphics products. The Desktop Publishing Schools curriculum should include instruction in subjects of computer hardware and software, digital imaging, page layout and design, principles of graphic design, web page design, and printing operations.

With the growth in design and fashion industries, Desktop Publishing Schools are meeting commercial needs by including both art and design in their curriculums. Fashion, graphic design, fine arts, photography, film, and various other industries use desktop publishing techniques and skills in their production processes. By attending reputable Desktop Publishing Schools, students can develop essential talents and artistic skills to satisfy commercial art, film, fashion, and photography expectations.

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