Typography: Formation +Transformation

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Typographic design begins with a set of information and a concept. The designer, facing a blank sheet of paper or a computer screen, is anxious about the first step to take in developing a design. The elements of typography are an obvious starting point, but often do not get the attention they deserve. A thorough understanding of how letters, words, lines, paragraphs and columns are formed, what makes them unique as design elements, and how they express character an… More >>

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The Very Last Designer’s Guide to Digital, On-Demand, and Variable-Data Color Printing

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A guide to help graphic designers understand and apply digital and variable-data printing concepts…. More >>

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Getting it Right in Print: Digital Prepress for Graphic Designers

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With this much-needed new book, designers learn precisely what they must do to prepare their brochures, posters, books, magazines, and other materials for trouble-free, high-quality printing. Addressing the single greatest challenge facing the professional designer today-calibrating images and layouts to match press specifications-the shows how to use common digital-layout and image-management programs to their best advantage. Delays and additional costs previously … More >>

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