Advertising Design and Typography

  • ISBN13: 9781581154658
  • Condition: NEW
  • Notes: Brand New from Publisher. No Remainder Mark.

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The Visible Word: Experimental Typography and Modern Art, 1909-1923

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Early in this century, Futurist and Dada artists developed brilliantly innovative uses of typography that blurred the boundaries between visual art and literature. In The Visible Word, Johanna Drucker shows how later art criticism has distorted our understanding of such works. She argues that Futurist, Dadaist, and Cubist artists emphasized materiality as the heart of their experimental approach to both visual and poetic forms of representation; by mid-century, howe… More >>

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Pictowords Semantic Typography: Semantic Typography

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“Pictowords”, with a foreword by Shutaro Mukai, presents a project Baumann & Baumann carried out together with eighty students over the course of eighty hours at the Musashino Art University, Tokyo. Countless word-pictures and pictorial words were created. The assumption arose that, in Japan, pictorial writing and thus visual thinking leads to an amazing variety of unusual, playful, matter-of-fact, impressive and sometimes surprisingly simple solutions when working … More >>

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