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This International Standard establishes a methodology for reflection and transmission spectral measurement and calorimetric parameter computation for graphic arts images. Graphic arts includes, but is not limited to, the preparation of material for, and volume production by, production printing processes which include offset lithography, letterpress, flexography, gravure and screen printing.This International Standard does not apply to three-filter (tristimulus) cal… More >>
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Taking a philosophical approach to the industry, this unique book looks at the history of printing and its key figures and contributions and provides new ways of looking at graphic communication. How do people involved in graphic communication think? What motivates them? How does the technology of the field evolve? Harvey R. Levenson explores these questions and looks at graphic communication’s role in the evolution of humanity and in shaping communication ne… More >>
» Read more: Understanding Graphic Communication : Selected Readings
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Early in this century, Futurist and Dada artists developed brilliantly innovative uses of typography that blurred the boundaries between visual art and literature. In The Visible Word, Johanna Drucker shows how later art criticism has distorted our understanding of such works. She argues that Futurist, Dadaist, and Cubist artists emphasized materiality as the heart of their experimental approach to both visual and poetic forms of representation; by mid-century, howe… More >>
» Read more: The Visible Word: Experimental Typography and Modern Art, 1909-1923