Understanding Graphic Communication : Selected Readings

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Taking a philosophical approach to the industry, this unique book looks at the history of printing and its key figures and contributions and provides new ways of looking at graphic communication. How do people involved in graphic communication think? What motivates them? How does the technology of the field evolve? Harvey R. Levenson explores these questions and looks at graphic communication’s role in the evolution of humanity and in shaping communication ne… More >>

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What is Typography?

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Following the huge success of the Essential Design Handbooks series, What is Typography? is the ultimate compact guide to the discipline that lies at the epicenter of design and communication. This unparalleled handbook explores the formal structures and acceptable variations of type as fundamental disseminators of information. It also uncovers the various ways in which typographers, as well as linguists, psychologists, philosophers, and information designers, have … More >>

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Getting it Right in Print: Digital Prepress for Graphic Designers

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With this much-needed new book, designers learn precisely what they must do to prepare their brochures, posters, books, magazines, and other materials for trouble-free, high-quality printing. Addressing the single greatest challenge facing the professional designer today-calibrating images and layouts to match press specifications-the shows how to use common digital-layout and image-management programs to their best advantage. Delays and additional costs previously … More >>

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