Typography: Formation +Transformation

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Typographic design begins with a set of information and a concept. The designer, facing a blank sheet of paper or a computer screen, is anxious about the first step to take in developing a design. The elements of typography are an obvious starting point, but often do not get the attention they deserve. A thorough understanding of how letters, words, lines, paragraphs and columns are formed, what makes them unique as design elements, and how they express character an… More >>

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The Art of Boat Names: Inspiring Ideas for Names and Designs

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Shouldn’t your boat’s name look as distinctive as your boat? A well-chosen and well-designed name on a transom or topsides is the finishing touch and creates the ultimate first impression for any boat. Your boat’s name is the single most highly visible clue to your nautical interests and sensibilities. Whether the name is whimsical (Y-Knot), classical (Terpsichore), irreverent (Aquaholic), mythical (Valkyrie), sly (For Sail), romantic … More >>

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Jan Tschichold: A Life in Typography

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German type and book designer Jan Tschichold (1902-1974) revolutionized modern typography through his bold, asymmetrical designs and use of sanserif typography, both inspired by the work of the Bauhaus. He proclaimed his new design philosophy through a series of articles and books, including Die neue Typographie, published in Berlin in 1928. His international renown came largely as a result of his redesign of Penguin’s entire series of paperback novels just af… More >>

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