Jan Tschichold: A Life in Typography

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German type and book designer Jan Tschichold (1902-1974) revolutionized modern typography through his bold, asymmetrical designs and use of sanserif typography, both inspired by the work of the Bauhaus. He proclaimed his new design philosophy through a series of articles and books, including Die neue Typographie, published in Berlin in 1928. His international renown came largely as a result of his redesign of Penguin’s entire series of paperback novels just af… More >>

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Online Learning Visual Design Principles

Before we discuss what are some of the design principles that you can apply to on-line content, we should define what we mean by “Design”. This is one of those words that are ever-present in every industry that produces something, but it often means something different to every person invoking its meaning.

For this discussion, we are making the argument that to design something is to plan its inception, production and use, and that the application of consistent principles can improve the utility of that thing. In the case of on-line educational content, this means a plan of the purpose, presentation and evaluation of that content using accepted instructional design principles. Yet, we are working in a format that requires the consideration of other applications of design ideas from other fields. The use of media types such as typography, images, and audio are directly constrained by the on-line distribution method in both presentation and technical considerations.

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Typography: Macro and Microaesthetics

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Typography – that is, typography the reader can comprehend and understand – is based on certain fundamental principles. As long as letters, words, and sentences are used to transmit information, these same principles will remain valid – even in electronic media. Part one of this publication discusses the typographic elements; the microaesthetic qualities of letters, numbers, and punctuation marks, lines, and geometric elements and their diverse applications. Part tw… More >>

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