Product Description
This book examines the essential factors of a well designed book – attractive and suitable type, close spacing of words, reader-friendly format – and considers how maximum-quality typography (of books or of any text intended for continuous reading), consonant with traditional standards, can be achieved by users of present-day technology. Word-division, letter-space, punctuation, different styles of footnotes and endnotes, use of symbols and special characters, the n… More >>
Product Description
Fonts: A Guide for Designers and Editors is a practical reference for creating good-looking text in a variety of business applications, using popular Windows software tools. Unlike other font books, this unique guide focuses on specific, day-to-day business tasks. You’ll concentrate on executing the task—from generating memos to creating video titles—and learn to produce attractive text in the process. Learn the fundamentals of good typesetting:
Whether it’… More >>
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If you like computer design and you think you have what it takes to persuade and influence consumers, maybe it’s time to look into advertising design schools. The field of advertising has been evolving for hundreds of years (especially in the last century) to become the precise science that it is today. Training in advertising design can help you get up to speed on the latest methods of introducing buyers to new and established products, and getting them to make that all-important purchase.
Advertising design courses offer the basics of marketing and sales, public relations, advertising, and good graphic design. Students will learn skills of Computer Aided Design (CAD) and become familiar with related software, such as InDesign, Corel Draw, PhotoShop, QuarkXpress, and many others. Most graphic design training today will also introduce students to the world of e-commerce, with courses in website design and development, and e-business. Students can obtain Associate, Bachelor, and Master degrees in Computer Arts and New Media, Digital Arts and Communications, Interactive Media Design, Digital Media Production, Visual Effects and Motion Graphics, and many others.
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