Product Description
The essential equations used in the graphic communications industry to calculate the fundamental principles of paper, print, type, and prepress are now collected in one comprehensive guide. Includes CD-ROM containing the computer program which facilitates the calculation of the theories included in the book…. More >>
» Read more: Handbook of Graphic Arts Equations
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Enhance your website design by knowing exactly which fonts to use to achieve optimum legibility and clarity. Featuring numerous examples of screen-based type usage, this vibrant guide describes how attributes are modified in relationship to type, size, type designs, color, and contrast. Bonus: Various typeface classifications are examined and compared for effectiveness on the screen, such as serifs, san serifs, and computer typefaces.
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» Read more: Type for the Internet & Other Digital Media
Product Description
Type permeates our visual world, as it is a primary means of communication. But, the printed letter can move beyond its function as a tool to become an expressive art form relating information with its appearance. The size, weight, color, and design of a typeface is as much a part of the message or idea as the choice of words or tone of the message. Letter Perfect explores the artistic facet of the style, arrangement, appearance, and recent accelerated evolution … More >>
» Read more: Letter Perfect: The Art of Modernist Typography 1896-1953