About Face: Reviving The Rules Of Typography

Product Description
The computer has made some typographic rules obsolete while others, previously known only to typesetters, have also been forgotten. Despite this, typography remains a fundamental element of graphic design. About Face presents and explains the typography basics required by all graphic designers, from the names of the different parts of characters, typeface styles and their function, to type measurement, typeface families, and type manipulation on the computer. It als… More >>

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Display Copy Only: A Book of Intro Work

Product Description
Intro is part of the new wave of innovative design and digital media companies. The team’s eclectic mix of skills – embracing print, web and moving-image design – places it at the centre of contemporary communication design. The company’s approach is “aesthetics first”, and it produces provocative and iconoclastic work. The work from Intro’s portfolio represented in this book reflects the company’s diverse client list, from Deutsche Bank to Depeche Mode. It is perha… More >>

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Typography: Formation +Transformation

Product Description
Typographic design begins with a set of information and a concept. The designer, facing a blank sheet of paper or a computer screen, is anxious about the first step to take in developing a design. The elements of typography are an obvious starting point, but often do not get the attention they deserve. A thorough understanding of how letters, words, lines, paragraphs and columns are formed, what makes them unique as design elements, and how they express character an… More >>

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