Typography: Macro and Microaesthetics

Product Description
Typography – that is, typography the reader can comprehend and understand – is based on certain fundamental principles. As long as letters, words, and sentences are used to transmit information, these same principles will remain valid – even in electronic media. Part one of this publication discusses the typographic elements; the microaesthetic qualities of letters, numbers, and punctuation marks, lines, and geometric elements and their diverse applications. Part tw… More >>

» Read more: Typography: Macro and Microaesthetics

Related posts

Dot Font Talking About Design

Product Description
The 21st century promises no shortage of technological advances that will permit people to rethink how they used to go about tasks long a part of life, from doing laundry to desigining a typeface. Mark Batty Publisher proudly announces the first two titles in an ongoing series that will track, respond to and engage with the issues and possibilities of 21st century graphic design and typography, culling information from the sources that create, implement and make pop… More >>

» Read more: Dot Font Talking About Design

Related posts

Understanding Graphic Communication : Selected Readings

Product Description
Taking a philosophical approach to the industry, this unique book looks at the history of printing and its key figures and contributions and provides new ways of looking at graphic communication. How do people involved in graphic communication think? What motivates them? How does the technology of the field evolve? Harvey R. Levenson explores these questions and looks at graphic communication’s role in the evolution of humanity and in shaping communication ne… More >>

» Read more: Understanding Graphic Communication : Selected Readings

Related posts