- ISBN13: 9781600610080
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- Notes: Brand New from Publisher. No Remainder Mark.
The Designer’s Guide To Marketing And Pricing: How To Win Clients And What To Charge Them
Typography: Macro and Microaesthetics
Product Description
Typography – that is, typography the reader can comprehend and understand – is based on certain fundamental principles. As long as letters, words, and sentences are used to transmit information, these same principles will remain valid – even in electronic media. Part one of this publication discusses the typographic elements; the microaesthetic qualities of letters, numbers, and punctuation marks, lines, and geometric elements and their diverse applications. Part tw… More >>
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Digital Color for the Internet and Other Media
Product Description
The newest entry in the highly regarded E-Design series shows designers how to implement color in a sophisticated way across a range of digital media. Using a primarily visual approach, this guide takes a detailed look at the technical foundations underlying digital and the specifics of color on screen. Open a “color toolbox” to see how each shade works in real-life applications; find out how to improve comfort and readability; discover screen options that would… More >>
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