Product Description
For designers, non-designers, and desktop publishers. Fine typography is timeless; typesetting technology may change, but there is only so much a good computer program can do. Using type creatively has more to do with aesthetics and common sense than it does with how the type is set, who sets it, or how much it costs. For guidance we can no longer look to the professional typographer for help; we are now the typographers.
» Read more: Basic Typography: A Design Manual
Product Description
This book describes what TQM is and why quality is not just “What the customer will accept.” Printers who have embraced the tenets of quality management have seen employee morale improve, productivity increase, and sales soar!… More >>
» Read more: Implementing Quality Management in the Graphic Arts
Product Description
“Pictowords”, with a foreword by Shutaro Mukai, presents a project Baumann & Baumann carried out together with eighty students over the course of eighty hours at the Musashino Art University, Tokyo. Countless word-pictures and pictorial words were created. The assumption arose that, in Japan, pictorial writing and thus visual thinking leads to an amazing variety of unusual, playful, matter-of-fact, impressive and sometimes surprisingly simple solutions when working … More >>
» Read more: Pictowords Semantic Typography: Semantic Typography