Typography: Macro and Microaesthetics

Product Description
Typography – that is, typography the reader can comprehend and understand – is based on certain fundamental principles. As long as letters, words, and sentences are used to transmit information, these same principles will remain valid – even in electronic media. Part one of this publication discusses the typographic elements; the microaesthetic qualities of letters, numbers, and punctuation marks, lines, and geometric elements and their diverse applications. Part tw… More >>

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The Designer’s Guide To Marketing And Pricing: How To Win Clients And What To Charge Them

  • ISBN13: 9781600610080
  • Condition: NEW
  • Notes: Brand New from Publisher. No Remainder Mark.

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Understanding Digital Color

Product Description
This GATF bestseller is the standard text for digital color theory and practice in the industry. This revised edition covers all aspects of digital color and features new chapters on workflow, file preparation, and output systems…. More >>

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