Breaking into Graphic Design: Tips from the Pros on Finding the Right Position for You

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• Interviews with dozens of design professionals reveal what they’re looking for• Employment tips you didn’t learn in art schools Packed with information on every step of the job search from writing a cover letter to assembling a portfolio, Breaking into Graphic Design is the definitive book on creating a professional, employable image. Interviews with more than forty award-winning designers, career counselors, and business owners demystify rituals and expec… More >>

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Jan Tschichold: A Life in Typography

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German type and book designer Jan Tschichold (1902-1974) revolutionized modern typography through his bold, asymmetrical designs and use of sanserif typography, both inspired by the work of the Bauhaus. He proclaimed his new design philosophy through a series of articles and books, including Die neue Typographie, published in Berlin in 1928. His international renown came largely as a result of his redesign of Penguin’s entire series of paperback novels just af… More >>

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Typography: Macro and Microaesthetics

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Typography – that is, typography the reader can comprehend and understand – is based on certain fundamental principles. As long as letters, words, and sentences are used to transmit information, these same principles will remain valid – even in electronic media. Part one of this publication discusses the typographic elements; the microaesthetic qualities of letters, numbers, and punctuation marks, lines, and geometric elements and their diverse applications. Part tw… More >>

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