Product Description
Every designer, graphic artist, and sign maker has the potential to design and sell effective logos. In this book, designer Dan Antonelli spells out his straightforward approach to creating and marketing effective, appealing logos–and shows over 120 full-color examples of his exciting logo designs. This is your chance to discover that designing logos is more practical–and more profitable–than you think…. More >>
» Read more: Logo Design for Small Business
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Typography – that is, typography the reader can comprehend and understand – is based on certain fundamental principles. As long as letters, words, and sentences are used to transmit information, these same principles will remain valid – even in electronic media. Part one of this publication discusses the typographic elements; the microaesthetic qualities of letters, numbers, and punctuation marks, lines, and geometric elements and their diverse applications. Part tw… More >>
» Read more: Typography: Macro and Microaesthetics
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This book describes what TQM is and why quality is not just “What the customer will accept.” Printers who have embraced the tenets of quality management have seen employee morale improve, productivity increase, and sales soar!… More >>
» Read more: Implementing Quality Management in the Graphic Arts