About Face: Reviving The Rules Of Typography

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The computer has made some typographic rules obsolete while others, previously known only to typesetters, have also been forgotten. Despite this, typography remains a fundamental element of graphic design. About Face presents and explains the typography basics required by all graphic designers, from the names of the different parts of characters, typeface styles and their function, to type measurement, typeface families, and type manipulation on the computer. It als… More >>

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Advertising Design Schools

If you like computer design and you think you have what it takes to persuade and influence consumers, maybe it’s time to look into advertising design schools. The field of advertising has been evolving for hundreds of years (especially in the last century) to become the precise science that it is today. Training in advertising design can help you get up to speed on the latest methods of introducing buyers to new and established products, and getting them to make that all-important purchase.

Advertising design courses offer the basics of marketing and sales, public relations, advertising, and good graphic design. Students will learn skills of Computer Aided Design (CAD) and become familiar with related software, such as InDesign, Corel Draw, PhotoShop, QuarkXpress, and many others. Most graphic design training today will also introduce students to the world of e-commerce, with courses in website design and development, and e-business. Students can obtain Associate, Bachelor, and Master degrees in Computer Arts and New Media, Digital Arts and Communications, Interactive Media Design, Digital Media Production, Visual Effects and Motion Graphics, and many others.

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Principles of Color Reproduction

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This reprint of a classic text addresses the areas of color reproduction which are unique to the graphic arts and features updated sections covering relevant, subsequent changes within the industry. … More >>

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