The Business of Design

  • ISBN13: 9781428322295
  • Condition: NEW
  • Notes: Brand New from Publisher. No Remainder Mark.

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Typography: Macro and Microaesthetics

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Typography – that is, typography the reader can comprehend and understand – is based on certain fundamental principles. As long as letters, words, and sentences are used to transmit information, these same principles will remain valid – even in electronic media. Part one of this publication discusses the typographic elements; the microaesthetic qualities of letters, numbers, and punctuation marks, lines, and geometric elements and their diverse applications. Part tw… More >>

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Frank M. Preucil Collection: A Catalog of the Special Collection at the Edward H. Wadewitz Memorial Library of the Graphic Arts Technical Foundation

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This comprehensive catalog breaks down the numerous books, journals, personal notes, and papers comprising the Frank M. Preucil Collection for quick and easy reference…. More >>

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