Letter Perfect: The Art of Modernist Typography 1896-1953

Product Description
Type permeates our visual world, as it is a primary means of communication. But, the printed letter can move beyond its function as a tool to become an expressive art form relating information with its appearance. The size, weight, color, and design of a typeface is as much a part of the message or idea as the choice of words or tone of the message. Letter Perfect explores the artistic facet of the style, arrangement, appearance, and recent accelerated evolution … More >>

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Getting it Right in Print: Digital Prepress for Graphic Designers

Product Description
With this much-needed new book, designers learn precisely what they must do to prepare their brochures, posters, books, magazines, and other materials for trouble-free, high-quality printing. Addressing the single greatest challenge facing the professional designer today-calibrating images and layouts to match press specifications-the shows how to use common digital-layout and image-management programs to their best advantage. Delays and additional costs previously … More >>

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The Designer’s Guide To Marketing And Pricing: How To Win Clients And What To Charge Them

  • ISBN13: 9781600610080
  • Condition: NEW
  • Notes: Brand New from Publisher. No Remainder Mark.

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