- ISBN13: 9781592535231
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
» Read more: Typography Essentials: 100 Design Principles for Working with Type
Typography Essentials: 100 Design Principles for Working with Type
Typography: Formation +Transformation
Product Description
Typographic design begins with a set of information and a concept. The designer, facing a blank sheet of paper or a computer screen, is anxious about the first step to take in developing a design. The elements of typography are an obvious starting point, but often do not get the attention they deserve. A thorough understanding of how letters, words, lines, paragraphs and columns are formed, what makes them unique as design elements, and how they express character an… More >>
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Basic Typography: A Design Manual
Product Description
For designers, non-designers, and desktop publishers. Fine typography is timeless; typesetting technology may change, but there is only so much a good computer program can do. Using type creatively has more to do with aesthetics and common sense than it does with how the type is set, who sets it, or how much it costs. For guidance we can no longer look to the professional typographer for help; we are now the typographers.
» Read more: Basic Typography: A Design Manual