Type Style Finder: The Busy Designer’s Guide to Type

Product Description
Choosing the wrong typeface or type style can destroy the effectiveness of a design, and finding the perfect typeface is not as easy as it sounds. There are hundreds of options and after a day in front of the computer screen, it’s hard to be convinced that any one of them is the right choice. Type Style Finder is the answer for many weary designers.This rich volume is the easy to navigate, sourcebook for choosing type and color. Divided into four sections-aspect, mo… More >>

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Advertising Design Schools

If you like computer design and you think you have what it takes to persuade and influence consumers, maybe it’s time to look into advertising design schools. The field of advertising has been evolving for hundreds of years (especially in the last century) to become the precise science that it is today. Training in advertising design can help you get up to speed on the latest methods of introducing buyers to new and established products, and getting them to make that all-important purchase.

Advertising design courses offer the basics of marketing and sales, public relations, advertising, and good graphic design. Students will learn skills of Computer Aided Design (CAD) and become familiar with related software, such as InDesign, Corel Draw, PhotoShop, QuarkXpress, and many others. Most graphic design training today will also introduce students to the world of e-commerce, with courses in website design and development, and e-business. Students can obtain Associate, Bachelor, and Master degrees in Computer Arts and New Media, Digital Arts and Communications, Interactive Media Design, Digital Media Production, Visual Effects and Motion Graphics, and many others.

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A View of Early Typography: Up To About 1600

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A View of Early Typography has long been regarded as the classic text on the production and use of type in the first 150 years of printing. By focusing on type, Harry Carter goes to the heart of design, the point at which the material processes of printing meet the intellectual concerns of publishers and the nature of the texts they publish. Among the topics covered: the diversity of letterforms (blackletter, roman, italic, and more); the tensions between Latin and … More >>

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