Book Typography

Product Description
This book examines the essential factors of a well designed book – attractive and suitable type, close spacing of words, reader-friendly format – and considers how maximum-quality typography (of books or of any text intended for continuous reading), consonant with traditional standards, can be achieved by users of present-day technology. Word-division, letter-space, punctuation, different styles of footnotes and endnotes, use of symbols and special characters, the n… More >>

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Online Learning Visual Design Principles

Before we discuss what are some of the design principles that you can apply to on-line content, we should define what we mean by “Design”. This is one of those words that are ever-present in every industry that produces something, but it often means something different to every person invoking its meaning.

For this discussion, we are making the argument that to design something is to plan its inception, production and use, and that the application of consistent principles can improve the utility of that thing. In the case of on-line educational content, this means a plan of the purpose, presentation and evaluation of that content using accepted instructional design principles. Yet, we are working in a format that requires the consideration of other applications of design ideas from other fields. The use of media types such as typography, images, and audio are directly constrained by the on-line distribution method in both presentation and technical considerations.

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Principles of Color Reproduction

Product Description
This reprint of a classic text addresses the areas of color reproduction which are unique to the graphic arts and features updated sections covering relevant, subsequent changes within the industry. … More >>

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