The Macintosh Font Book

Product Description
Now in its third edition–with more than 30,000 copies sold–The Macintosh Font Book instructs beginners in using type well, providing instruction on everything from basic typographic concepts to practical tips for installing, managing, and modifying fonts. This edition contains 50 percent new material…. More >>

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Advertising Design Schools

If you like computer design and you think you have what it takes to persuade and influence consumers, maybe it’s time to look into advertising design schools. The field of advertising has been evolving for hundreds of years (especially in the last century) to become the precise science that it is today. Training in advertising design can help you get up to speed on the latest methods of introducing buyers to new and established products, and getting them to make that all-important purchase.

Advertising design courses offer the basics of marketing and sales, public relations, advertising, and good graphic design. Students will learn skills of Computer Aided Design (CAD) and become familiar with related software, such as InDesign, Corel Draw, PhotoShop, QuarkXpress, and many others. Most graphic design training today will also introduce students to the world of e-commerce, with courses in website design and development, and e-business. Students can obtain Associate, Bachelor, and Master degrees in Computer Arts and New Media, Digital Arts and Communications, Interactive Media Design, Digital Media Production, Visual Effects and Motion Graphics, and many others.

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A View of Early Typography: Up To About 1600

Product Description
A View of Early Typography has long been regarded as the classic text on the production and use of type in the first 150 years of printing. By focusing on type, Harry Carter goes to the heart of design, the point at which the material processes of printing meet the intellectual concerns of publishers and the nature of the texts they publish. Among the topics covered: the diversity of letterforms (blackletter, roman, italic, and more); the tensions between Latin and … More >>

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