Product Description
A descriptive listing of the book, periodical, award, and realia holdings within the GATF library’s special collection…. More >>
The Fred W. Billmeyer Color Science Collection: A Catalog of the Special Collection at the Edward H. Wadewitz Memorial Library of the Graphic Arts Technical Foundation
Getting it Right in Print: Digital Prepress for Graphic Designers
Product Description
With this much-needed new book, designers learn precisely what they must do to prepare their brochures, posters, books, magazines, and other materials for trouble-free, high-quality printing. Addressing the single greatest challenge facing the professional designer today-calibrating images and layouts to match press specifications-the shows how to use common digital-layout and image-management programs to their best advantage. Delays and additional costs previously … More >>
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Advertising Design Schools
If you like computer design and you think you have what it takes to persuade and influence consumers, maybe it’s time to look into advertising design schools. The field of advertising has been evolving for hundreds of years (especially in the last century) to become the precise science that it is today. Training in advertising design can help you get up to speed on the latest methods of introducing buyers to new and established products, and getting them to make that all-important purchase.
Advertising design courses offer the basics of marketing and sales, public relations, advertising, and good graphic design. Students will learn skills of Computer Aided Design (CAD) and become familiar with related software, such as InDesign, Corel Draw, PhotoShop, QuarkXpress, and many others. Most graphic design training today will also introduce students to the world of e-commerce, with courses in website design and development, and e-business. Students can obtain Associate, Bachelor, and Master degrees in Computer Arts and New Media, Digital Arts and Communications, Interactive Media Design, Digital Media Production, Visual Effects and Motion Graphics, and many others.
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