Typography: Macro and Microaesthetics

Product Description
Typography – that is, typography the reader can comprehend and understand – is based on certain fundamental principles. As long as letters, words, and sentences are used to transmit information, these same principles will remain valid – even in electronic media. Part one of this publication discusses the typographic elements; the microaesthetic qualities of letters, numbers, and punctuation marks, lines, and geometric elements and their diverse applications. Part tw… More >>

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Type for the Internet & Other Digital Media

Product Description
Enhance your website design by knowing exactly which fonts to use to achieve optimum legibility and clarity. Featuring numerous examples of screen-based type usage, this vibrant guide describes how attributes are modified in relationship to type, size, type designs, color, and contrast. Bonus: Various typeface classifications are examined and compared for effectiveness on the screen, such as serifs, san serifs, and computer typefaces.
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Teams and the Graphic Arts Service Provider

Product Description
In this book, a leading consultant on graphics arts workflow and management shows exactly how the best companies in this industry make teams work. Includes real-world solutions for client contact, cross-training, and process redesign; extensive “site analysis” case studies from leading graphics arts companies; and making the decision, making the transition–from start to finish…. More >>

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