Typography: Design and Practice

Product Description
First published in 1978, Typography: Design and Practice is now established as a landmark introduction to working with text. Although writing at the dawn of computerized typesetting, Lewis’s basic principles and design advice still stand strong. This remastered edition provides both an overview of the history of typeface design and an easy-to-understand grounding in the practice of choosing fonts and laying out of text. Essential reading for graphic designers, typog… More >>

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Basic Typography: A Design Manual

Product Description
For designers, non-designers, and desktop publishers. Fine typography is timeless; typesetting technology may change, but there is only so much a good computer program can do. Using type creatively has more to do with aesthetics and common sense than it does with how the type is set, who sets it, or how much it costs. For guidance we can no longer look to the professional typographer for help; we are now the typographers.

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Typography and Graphic Design: From Antiquity to the Present

Product Description
This chronological study traces the evolution of graphic form, from Antiquity through the Middle Ages and up through the age of technology. Each period is explained in detail, from Classical craftsmanship to the changes brought on by the Industrial Revolution and the modern-day potential of the digital world. As computers now play an integral role in academic and professional environments, virtually everyone makes font choices on a regular basis, rendering typograph… More >>

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