Basic Typography: A Design Manual

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For designers, non-designers, and desktop publishers. Fine typography is timeless; typesetting technology may change, but there is only so much a good computer program can do. Using type creatively has more to do with aesthetics and common sense than it does with how the type is set, who sets it, or how much it costs. For guidance we can no longer look to the professional typographer for help; we are now the typographers.

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Understanding Digital Color

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This GATF bestseller is the standard text for digital color theory and practice in the industry. This revised edition covers all aspects of digital color and features new chapters on workflow, file preparation, and output systems…. More >>

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Jan Tschichold: A Life in Typography

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German type and book designer Jan Tschichold (1902-1974) revolutionized modern typography through his bold, asymmetrical designs and use of sanserif typography, both inspired by the work of the Bauhaus. He proclaimed his new design philosophy through a series of articles and books, including Die neue Typographie, published in Berlin in 1928. His international renown came largely as a result of his redesign of Penguin’s entire series of paperback novels just af… More >>

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