Type Style Finder: The Busy Designer’s Guide to Type

Product Description
Choosing the wrong typeface or type style can destroy the effectiveness of a design, and finding the perfect typeface is not as easy as it sounds. There are hundreds of options and after a day in front of the computer screen, it’s hard to be convinced that any one of them is the right choice. Type Style Finder is the answer for many weary designers.This rich volume is the easy to navigate, sourcebook for choosing type and color. Divided into four sections-aspect, mo… More >>

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Typography: Formation +Transformation

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Typographic design begins with a set of information and a concept. The designer, facing a blank sheet of paper or a computer screen, is anxious about the first step to take in developing a design. The elements of typography are an obvious starting point, but often do not get the attention they deserve. A thorough understanding of how letters, words, lines, paragraphs and columns are formed, what makes them unique as design elements, and how they express character an… More >>

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Implementing Quality Management in the Graphic Arts

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This book describes what TQM is and why quality is not just “What the customer will accept.” Printers who have embraced the tenets of quality management have seen employee morale improve, productivity increase, and sales soar!… More >>

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