The New Typography

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Since its initial publication in Berlin in 1928, Jan Tschichold’s The New Typography has been recognized as the definitive treatise on book and graphic design in the machine age. First published in English in 1995, with an excellent introduction by Robin Kinross, this new edition includes a foreword by Rich Hendel, who considers current thinking about Tschichold’s life and work…. More >>

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Automotive Design Schools

The production of automobiles and their sale is proof enough of the demand for them. This has given rise to the growth of the automotive design schools. The candidates spend hours building and testing a machine. Many young people who want to take on the challenge of designing automotives are choosing these institutions for the career options. People who are interested in mechanics are the ones who succeed in this field.

Machine details are accurate and removing flaws is difficult. The automotive design schools make sure that the minute details are given due importance. This ensures the smooth running of the machine and also its durability. Automotives have very complex machinery, which is difficult to manufacture and maintain. If they are tampered with, the failure and can lead to accidents.

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Typography: Formation +Transformation

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Typographic design begins with a set of information and a concept. The designer, facing a blank sheet of paper or a computer screen, is anxious about the first step to take in developing a design. The elements of typography are an obvious starting point, but often do not get the attention they deserve. A thorough understanding of how letters, words, lines, paragraphs and columns are formed, what makes them unique as design elements, and how they express character an… More >>

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