Product Description
This International Standard establishes a methodology for reflection and transmission spectral measurement and calorimetric parameter computation for graphic arts images. Graphic arts includes, but is not limited to, the preparation of material for, and volume production by, production printing processes which include offset lithography, letterpress, flexography, gravure and screen printing.This International Standard does not apply to three-filter (tristimulus) cal… More >>
Product Description
A new and expanded trade edition of Jim Rimmer’s letterpress limited-edition original makes available the autobiography of this gifted type designer and private-press printer. Beginning with his less than shining early academic career, Rimmer recounts his first experiences setting type at Vancouver Technical High School and leaving school after grade ten for a six-year apprenticeship in the composing room at J.W. Boyd’s in the 1950s. With stories about the c… More >>
» Read more: Pie Tree Press: Memories from the Composing Room Floor
Product Description
Typography – that is, typography the reader can comprehend and understand – is based on certain fundamental principles. As long as letters, words, and sentences are used to transmit information, these same principles will remain valid – even in electronic media. Part one of this publication discusses the typographic elements; the microaesthetic qualities of letters, numbers, and punctuation marks, lines, and geometric elements and their diverse applications. Part tw… More >>
» Read more: Typography: Macro and Microaesthetics