Understanding Graphic Communication : Selected Readings

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Taking a philosophical approach to the industry, this unique book looks at the history of printing and its key figures and contributions and provides new ways of looking at graphic communication. How do people involved in graphic communication think? What motivates them? How does the technology of the field evolve? Harvey R. Levenson explores these questions and looks at graphic communication’s role in the evolution of humanity and in shaping communication ne… More >>

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Automotive Design Schools

The production of automobiles and their sale is proof enough of the demand for them. This has given rise to the growth of the automotive design schools. The candidates spend hours building and testing a machine. Many young people who want to take on the challenge of designing automotives are choosing these institutions for the career options. People who are interested in mechanics are the ones who succeed in this field.

Machine details are accurate and removing flaws is difficult. The automotive design schools make sure that the minute details are given due importance. This ensures the smooth running of the machine and also its durability. Automotives have very complex machinery, which is difficult to manufacture and maintain. If they are tampered with, the failure and can lead to accidents.

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Typography: Design and Practice

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First published in 1978, Typography: Design and Practice is now established as a landmark introduction to working with text. Although writing at the dawn of computerized typesetting, Lewis’s basic principles and design advice still stand strong. This remastered edition provides both an overview of the history of typeface design and an easy-to-understand grounding in the practice of choosing fonts and laying out of text. Essential reading for graphic designers, typog… More >>

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