Product Description
Every designer, graphic artist, and sign maker has the potential to design and sell effective logos. In this book, designer Dan Antonelli spells out his straightforward approach to creating and marketing effective, appealing logos–and shows over 120 full-color examples of his exciting logo designs. This is your chance to discover that designing logos is more practical–and more profitable–than you think…. More >>
Logo Design for Small Business
Tags: antonelli, business, design, designing logos, graphic artist, Logo, logo design, logo designs, Small, small business, straightforward approach
The author has some very nice designs. I had hoped for more emphasis on logo design development (visual exploration of logo design), but for the most part all you see if the single final design for each project. I almost returned the book, but decided the designs are good enough to have on hand for ideas and inspiration. I find them more inspiring for magazine story title designs than logo designs per se.
Please note that if you are designing for a medium size business or corporation, you may not find much help here. The logos in this book are a bit too elaborate compared to the minimalistic logos that bigger companies tend to use. (In other words, if your plan is to design an Apple, Nickelodean, or MTV style logo, you might want to skip this book.)
Rating: 3 / 5
This is a must have for anyone doing logo design work. Dan really knows his stuff! I am a graphic designer myself and I will use some of Dan’s techniques in a lot of my work. To see some of Dan’s logo work you can also visit his web site. Just search Dan Antonelli to find his company and also some columns in a few magazines.
Rating: 5 / 5
This book blended real life, small business logo design and signage solutions — with tools that provided company branding. This is a book that has helped small businesses make it happen — as they seek to grow, establish visibility and communicate that quality that makes them special. It is full of examples and real recommendations for designers, sign makers and for any businessman that needs to realize their potential. I highly recommend it’s purchase and suggest you keep it out on the desk. You’ll keep referring back to it again and again.
Rating: 5 / 5
This small book is filled with great examples of effective logo designs. It provides the novice as well as the experienced designer a library of useful logo designs and the reason that they are so effective. Antonelli draws upon his great love of the craft to share his approach to design and how to give simplicity that extra punch.
While many design books are heavy on theory with little practical application, this one can be used daily in the studio or shop as an aide to better layout and design.
Rating: 5 / 5
The last reviewer seems to miss the point of the book. Too many of these other logo design book show all these corporate logos – pie in the sky stuff – that the average, small freelance designer will generally not have the opportunity to work on. I want to see REAL WORLD logos – for the pizzeria, for the plumber – for the small businesses that most freelance or smalller designer deal with all day. Is the book as relevant for corporate gigs? Probably not, hence the name of the book “Logo Design for Small Business”.
It doesn’t matter if the logos are geared for signage or other outdoor mediums. Why? Because any good logo that appears well in a larger format, such as signage or vehicle lettering, will look fine in print and electronic mediums. That’s the whole thing that most designers DONT get – they design for print, and then the small business owner goes to utilize it in outdoor mediums (which is their most important usage) and the designs look lousy.
The author stresses the importance of distance legibility – which, if most designers understood, would make for better logos for their clients.
So, I’m going to say, the book is great for any designer who is working for small business type clients. It explains the rationale and reasons for these types of logos having different requirements than corporate ones.
Small businesses usually don’t want those esoteric designs that a prevalent in these other logo books. They want something easy to understand, and impactful. This is also one of the few books I’ve seen that actually explains logo concepts and breaks them down into easy-to-understand language.
Rating: 4 / 5