Product Description
“A surprising and useful book full of information and indispensable to anyone involved in communicating ideas through typographic means”.–Milton Glaser, president, Milton Glaser, Inc”. TYPE & LAYOUT should be required reading before students are allowed to touch a computer”.–Dennis G. Martin, Ph.D., Professor of Communications, Brigham Young University…. More >>
Type & Layout: How Typography and Design Can Get Your Message Across-Or Get in the Way
Tags: AcrossOr, brigham young, brigham young university, dennis g martin, design, Layout, Message, milton glaser, product description, Type, type layout, Typography
Great reference material. The book gives basic necessary information about documentation style, choosing right fonts, colors, making your document legible, easy to comprehend etc. I wish more of my co-workers would have this book on their desks. Though, I would not recommend this book to a desktop publishing professionals like myself who would like to improve his/her existing skills.
Rating: 5 / 5
Not only does this book include the results of real, honest-to-goodness studies that will make your work more readable and allow for maximum comprehension, it is downright fun to read!
This book has been so helpful to me that I keep it at my desk for handy reference. For example, what kind of reader comprehension can I expect if I use 10 point font and 13 point leading? It’s in the book. Where are serif and sans serif fonts best used? It’s in the book . . . along with lots more.
Colin Wheildon conducted studies to determine the way type and layout affect a reader’s comprehension — and he suggests ways to use these results in order to produce better copy and layout. I know his results have helped me to do better work.
Rating: 5 / 5
Was really hopeful that the book would help me with layout and design of technical documentation. But it focused more on ads and one-page design documents. It did a thorough job for those types of documents, but not for designing reference documents.
Rating: 2 / 5
After reading which doesn’t take long, I converted all the text on one of our websites to the principles and like magic the legibility of our messages grew stronger with every Times Roman letter in black on white with little shades of gray to improve things in Upper and lower case – get my meaning? Design takes a back seat here to getting the message across. Of course this could have been a pamphlet so I am relieved I paid the price I did (marketplace). To all graphic designers who have let their imaginations run away with their work. Please read.
Rating: 5 / 5
Colin Wheildon presents in very clear, understandable language the results of his exhaustive study on the effects of design on readability. This book is the basis of much of the material I teach in seminars. It provides the foundation for much of the material I use in working with clients. Wheildon presents objective arguments for particular typeface choices and layout formats and substantiates his recommendations with hard data. In the never ending struggle to balance form and function, this book takes care of the function. Now, all the designer has to do is add the form.
Rating: 5 / 5