- ISBN13: 9781592535231
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
This book outlines and demonstrates basic type guidelines and rules through 100 entries, including choosing the typeface for the project, striving for rhythm and balance with type, combining typefaces, using special characters, and kerning and legibility. These essentials of type design are critical to the success of any job…. More >>
Typography Essentials: 100 Design Principles for Working with Type
Tags: book outlines, design, design principles, Essentials, job, Kerning, legibility, Principles, remainder mark, rhythm and balance, Type, typeface, typefaces, Typography, Working
Very good book for beginners in graphic design or engineering study. It cold be also helpful for all working in types to improve their knowledge and abilities. Helpful for the teachers in organizing systematically knowledge in using typography.
Rating: 3 / 5
Typography Essentials has strong and fresh examples of typographic treatments. I think designers and instructors of all ages will benefit from how well this book assists in creative education.
Rating: 4 / 5
Typography Essentials is an excellent reference for the contemporary usage of type. It is dense with helpful examples and guiding principles. This book is great for students and professionals alike. It is an easy book to recommend.
Rating: 4 / 5
This is a fantastic book that teaches advanced typographic technique and refinement. There are plenty of excellent introductory typography books, and several great expert type references, but Typography Essentials is great for those who already know the basics and want to learn more. Advanced students or professional designers who want to expand and refine their typographic sensibilities would benefit greatly from this text. Ina Saltz teaches this sensibility via lots of contemporary design examples; clearly organized and beautifully presented. The book could function as a linear text, but it is organized by design concept and can be accessed more randomly as needed. In other words, it would be a great inspiration book around the design studio.
Rating: 5 / 5
Ina Saltz has created one the best graphic design books to appear in many years. As the former Creative Director of Sports Illustrated magazine, I know first hand the challenges of using typography to express ideas with beauty and clarity. Typography Essentials breaks down the process of working with type into unique categories that elucidate the process for the designer. I will continue to look at, and to read, this book for inspiration. Any student or professional would do well to keep this book nearby.
Rating: 5 / 5