- ISBN13: 9781858943558
- BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
- Brand New from Publisher. No Remainder Mark.
Product Description
A humorous and incisive analysis of the basic tenets of typography and how to turn them on their heads, this book will appeal to the conformist and the non-conformist in everyone – not just the newcomer to design. One side of this sharp-witted, cleverly designed guide presents the ten main rules, or ‘commandments’, of type design, addressing such aspects of typographic doctrine as legibility, alignment and capitalization; the other shows how type can successfu… More >>
The Ten Commandments of Typography/Type Heresy: Breaking the Ten Commandments of Typography
Tags: Breaking, capitalization, Commandments, Heresy, incisive analysis, legibility, million books, non conformist, positive feedback, remainder mark, tenets, Typography, Typography/Type
This little book is great for classroom discussions. The basis principle of typography is covered and the basis principles of breaking those rules are mention. Using biblical phrases are a excellent and engaging method for students and designers to understand.
Rating: 4 / 5
Following the Biblical commandments (which could possibly offend the very religious) is a text outlining the basic foundation rules of typographic usage, starting with ‘In the Beginning God created type’ and juxtaposing examples of different type throughout. The religious and type theme blends throughout in a series of lively examples of rules and options, making “The Ten commandments of Typography” a unique, unusual, and enthusiastically recommended contribution to personal, professional, and academic library reference collections.
Rating: 5 / 5
This could be a great book if it bothered to go into any actual detail or offer any really compelling arguments for or against abiding by typographic principles. Instead, it offers two equally under-developed halves. The first half gives us the ten “commandments,” several of which are typographically context-specific, and each of which has barely a sentence of explanation or justification for why it should be followed. The second half of the book supposedly describes how, when, and why designers should have license to break the aforementioned commandments. Particularly over the last twenty years, there have been many interesting and valid arguments for the use of uniquely expressive typography that breaks the rules, but the best this book can muster is a plea to readers to be willing to put more effort into reading so that we designers can have more “fun.”
I was very disappointed with this book. It might have been an okay thesis project for a BFA in design, but that doesn’t make it worthy of publishing. I walked away from it no more enlightened or inspired than I was before. At least it wasn’t a waste of too much time — the book can be fully absorbed in under thirty minutes.
Rating: 2 / 5